Marketing intel that actually moves the needle

Join thousands of home service contractors and business owners getting real marketing strategies that drive real revenue and win more customers straight to their inbox every week.

Pruven Marketing Strategies. No BS.

Trusted by 7,500+ businesses nationwide

What lands in your inbox every week?

No fluff, no theory. Written by someone experts who have bought and sold leads in the home services space and run big money campaigns for real contractors right now.

Campaign breakdowns

Real ad teardowns from home service campaigns

We pull back the curtain on actual Google and Meta campaigns — what the targeting looked like, what the creative said, and what the numbers were.

How one HVAC company cut CPL by 38% switching to Google LSA The Meta ad structure driving $12 roofing leads in competitive markets Why this plumber's landing page was killing conversions

Tactical playbooks

Step-by-step strategies you can run yourself

Actionable frameworks built for contractors who are hands-on with their own marketing or manage a small team — no agency required.

The 5-step Google LSA setup checklist for new contractors How to build a retargeting funnel for under $300/month Setting up call tracking that actually feeds your ad campaigns

Benchmarks & data

Industry numbers so you know where you stand

CPL targets, conversion rates, seasonal budget trends, and channel mix data broken down by trade — benchmark your campaigns against real comps.

Average cost per HVAC lead by channel and region What roofing companies spend on marketing as a % of revenue Seasonal search volume shifts by trade — plan your budget ahead

Tool reviews

Software worth your money — and what to skip

Honest takes on CRMs, call tracking platforms, scheduling tools, and marketing software built for home service businesses. We test before we recommend.

Jobber vs Housecall Pro — which is right for your stage The call tracking setup that pays for itself in week one Free tools that replace $200/month in software subscriptions

Growth strategies

How contractors scale past the referral plateau

Most home service businesses hit a ceiling when word-of-mouth stops being enough. We cover the moves that unlock the next stage of growth.

How to build a predictable lead pipeline independent of referrals The offer structure that converts cold traffic into booked jobs When to hire your first marketing person vs. stay lean with tools

Industry news

What's changing in home services marketing

Google updates, platform changes, new ad formats, and emerging channels — filtered for what actually matters to contractors, not just marketers.

Google's latest LSA changes and what they mean for your budget Why Meta CPMs are shifting in Q1 and how to adjust The new competitor in local search that's eating contractor leads

Weekly — every Tuesday morning

Free — always

5 min read, skimmable format